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May 23 2016

Webconferencing
How to Use Video Webinars to create Your Business

Did you know webinars may be amazing for your business? The goal of this article is to teach you specific methods to make your webinar incredible!

First, you cant ever let any technical problems enter your way. The webinar platform may lead you straight to your goals. But you must relax, sort out problems that WILL come up, and keep moving forward. If you start today, webinars can be a huge part of your income.
Web conferencing

The focus for this article would be to teach you how to use webinars to market your products. What I want to teach you is webinar fundamentals which have led me to usher in thousands of dollars in my business.

This article focus on strategies that work for new marketers. With such strategies could double or triple your webinar income.

For the first part of this article, I will be talking about tactics. These fundamentals aren't taught by the most of companies. So you will want to pay close attention.

Webinars have the highest conversion rates of the medium. You can easily sell 100 to 200 products per webinar when done right. If you are selling high ticket items, $1,000 and above, you can easily see the income potential.

So why do webinars work?

Webinars are scheduled events. Scheduled events, or items that are on our calendar, we consider to be more important. Think of the last wedding you went to and how much effort you put into getting there promptly. We take great care to attend scheduled events.
Audio conferencing

Webinars have more attention. In a world where we're getting hit with a million things at once, webinars allow you to have a captured audience. Webinars place your audience into a ready state where they're open to buying. With the proper techniques, your webinar drives the audience into a buying experience. Remember, selling can be a process of crafting an experience for your audience. Not spewing facts or pushing, but crafting an experience.

Let's take a look at a dinner party for example. What in the event you serve? Is it formal? Can it be casual? This is how I want you to think about your webinars. You craft the variable situation that allows your customers to open up and become ready to buy.

Webinars are effective because you get to teach the crowd everything possible. That can be done an hour or hour and a half, but 70 minutes is ideal for selling.

People will perceive you as an authority if you do webinars and this is important. Our society likes authority figures. We presume people on TV and that we believe what the authority figure says. Use your webinar platform to share with people the facts. This can increase your authority and people start to trust you.

When you do webinars individuals will start to assume that you are an authority. This is powerful. Individuals are psychologically influenced to do what authority figures inform us to do. The more webinars you are doing, the more your emails get opened, the harder your social media posts get noticed, and so on.

Ready for your "Ah Ha!" moment?

Everyone loves screen time. Everyone picks up their screens to consider social media while waiting. We glance at a computer screen throughout the day at work. We get home and watch the TV screen. We spend our life going in one screen to another.

Webinars satiate our hunger to stare with a screen. And by being the person who shows up on screen, you will create profit inside your business. There is a prevalent considered that staring at a screen makes life more interesting. Actually, most people refuse to store their screens which is how you are going to maximize profit.

But, if you do not have a sound business model, you are not going to make money from webinars. So let's tackle this topic next.

Top Income Earner Model

The most notable Income Earner Model will not including spamming your home business. What is spam? Spam is posting valueless product images on Facebook, Twitter, or Instagram. It becomes an amateur technique and it's also rampant.

The Top Earner Business design does work and it includes webinars.

Step 1: Position with a marketing system. Your marketing system must provide your audience a specialist website. Free prepared to capture leads. And live trainings filled with helpful information to increase value.

Step two: Generate leads, leads that convert into sales. Webinars enable you to generate leads. You are able to set up your webinar in order that everyone who signs up gets added to your optin list.

Simple tip: Be aggressive promoting your webinar. You can jump up and down in promotion and it will be just fine with people. But, do this together with your products only and individuals label you a spammer. What is the difference? Webinars are educational and increase value in people's life.

3: Develop relationships. People are only going to buy from people they are fully aware, like and trust. Presenting a webinar that solves problems positions you as the authority. Not just another spammer jumping up and down about a business. Until people seem like they know, like, and trust you they won't buy from you.

Step # 4: Monetize.

1. Sell on HOT TOPICS. "How to XYZ" and "How to complete ABC"... focus on your products that sell on the highest commission for you. Focus on selling items that have a wide appeal.

2. Consider selling 100% profit offers. A number of you are missing this inside your business model. If you sell affiliate products and they are not 100% payout offers, you may are missing out on money. Target the 100% profit items you could include to offset this loss.

3. Sponsor people to your opportunity. When you perform the first 2 steps right, you will get people asking you "so how do I join your team?"

The next way to sponsor is always to do a consultation, it is possible to offer this being a bonus: "When you buy the product I will give you a 15 minute consultation". Use this time to diagnose what they need and offer the solution.

The webinar model just isn't about chasing people. All is here attraction.

Webinar Tactics

#1.

Your webinar must incorporate a unique selling proposition.

Why? Your prospect provides extensive events. Team events, conferences, super Saturdays, kid activities, three way calls, Netflix waiting on DVR... It is easy to become overwhelmed! This is actually the state of the industry. You have to stand out among the clutter.

If you achieve out there and execute a webinar that sounds like everyone else, and you will lose people. Everyone in the industry thinks they need to get all anxious about the exact same topics. If you host webinars for a passing fancy topics that most people are doing, you will get overlooked. OK, so then what exactly are you supposed to do?

Position yourself using a unique selling proposition. And be sure you include a hook. A unique selling proposition is definitely an offer. A unique offer! Some benefit, or perhaps a promise to deliver an improvement. Be different than what most people are offering. "How to make 10k in 6 months" or "How to make money online" are pretty blah nowadays. People are not going to get excited. Come up with something unique you've not seen yet. Position your offer therefore it inspires people to take action.

Here are 2 bad examples: "Get more Facebook fans." "How to make money by being a stay home mom".

Frame your title it to be interesting. People should believe that every aspect of your webinar funnel differs from what they have seen. Picture the most unreceptive person on the planet making them your target.

Start with a basic idea (such as the bad examples above) and expand about it. Now include different angles, hooks, and the pain points your audience is dealing with. You have to understand what keeps them awake at night. Focus on re-wording your hook until it is unique and something nobody else is offering.

Tactic #2

Use triggers. The following triggers work well in webinars.

Authority

Social Proof (showcase results)

Reciprocity (You provide someone something and so they give something to you). "I am taking time out of my busy day to train you and I ask that you stay throughout and present me 100% of your time".

Scarcity (scarce merchandise is more valuable).

Urgency (items expire in time).

Business opportunity (I have only 3 spots available).

Be likeable (you shouldn't be rude, don't make false claims) Be YOU!

Tactic #3

Capture leads along with your webinar: All your registrants have to go to into your optin list.

You want those results in get added to your list. This really is critical. It allows you to build your list which is your asset.

Tactic #4

Send an e-mail to the Webinar RSVP's

(Send Day of the Webinar)

Title: Emergency message about tonight's webinar!

You've registered for my webinar tonight (then put in the title).

We are currently overbooked and the space only seats (quantity of registrants). Word is spreading about tonight's webinar people these days are trying to pile in.

Some of you might miss out. So, get here early and stay for the whole time because if you allow your spot will be given to the next person waiting.

(And provide them social proof of how many people have registered).

This is exactly what I am going to teach you to do: (a few bullet points).

And this is why I am so distinct from what everyone else is trying to do!

Look forward to seeing you tonight on the webinar!

Your Name

Tactic #5:

Inject personality and passion.

Doing webinars is EASY. This is the absolute easiest part of the world to do. Have fun with it, be excited about your company and your business opportunity. Be OK with mistakes!

Tactic #6:

Don't worry.

Making mistakes at the 9-5 job will hurt you. You will be penalized for poor job performance and everybody is afraid to make mistakes. Mistakes really are a big deal in the 9-5 job world.

But building a mistake on marketing is not any big deal! You have to begin somewhere. Going from bad webinar's to great webinars is easy. If you are giving it your all and looking... I guarantee that by webinar #10 you will end up great.

You might be 8 webinars far from making $1,000 on the webinar. 1 webinar a week, only 2 months away. When you know how to make $1,000 per webinar you probably know how to make $3,000 per webinar you simply scale it up!

Marketing approximately trying it out. You test stuff and you also try it out and then you progress.

Don't be the product, buy the product!

Schweinderl